Limited to 25 pieces, the timepiece is instantly
recognizable by the crossed hands of the double power reserve indicator. The
first tracks the power reserve over six days, the second takes over for the
final 24 hours. The manual winding movement created by Jean-François Mojon
features dual barrels and high-end finishes. Water resistant to 50 m, the cushion-shaped
18k rose gold case is 41 mm large and 11.1 mm thick. The central part of the
dial features a vertical satin finish that extends to a lower section adorned
with vertical Côtes de Genève and polished chamfers.

5.4.25
2.4.25
Classic timepieces - Rolex/Eaton ¼ Century Club (1953)
The only unsigned but authentic Rolex watch. From the 10e10.ch YouTube channel. Enjoy!
L'unico Rolex non firmato ma autentico. Dal canale YouTube di 10e10.ch. Buona visione!
26.3.25
New releases – Angelus Flying Tourbillon Titanium
The case consists of a carbon composite container surrounded by a
titanium case middle with a notched bezel. Inside, a new hand-wound movement is
found, the A-310 calibre, equipped with a flying tourbillon at 6 o’clock. The
inaugural version is clad in blue, from the movement to the flange and the
interchangeable alligator-leather and rubber straps.
21.3.25
New releases - Arnold & Son 38 HM Steel Amber
The Baltic amber used for the dial comes from a block weighing 1.6 kilograms, fossilized more than 30 million years ago. No two pieces have exactly the same pattern of streaks. The 39.5 mm steel case hosts the extra thin Caliber A&S1001, an in-house hand-wound movement with a 90-hour power reserve. Its price is CHF 19,500 incl. VAT.
16.3.25
Vintage ads - Patek Philippe (ca. 1955)
ENGLISH
(il testo italiano è sotto l'immagine)
“Patek Philippe (…) considers this PERPETUAL Calendar
Watch among its greatest achievements. (…) This normal-size wrist watch has the
amazing ability of telling you not only the correct day, date and month of the
year – but changes completely on its own for 28, 30 and 31 day months. (…) Only
a few can own this Patek Philippe – because only a few are made!” The
pictured timepiece is the Ref. 2438, which in the early 1950s replaced the Ref.
1526. The new perpetual calendar featured a sweep second hand rather than the subsidiary
second dial of its predecessor. According to this ad, Patek Philippe “gave
the world the first stem-winding watch” in 1840. This is incorrect, as in
1840 Adrien Philippe had not patented his invention yet and – more importantly –
his first meeting with Norbert de Patek took place a few years later.
Do you like vintage watch ads? Visit the page
about Watch Ads, the one and only two-volume pictorial history of
communication and design in 20th Century watchmaking. Do you wish to know more?
Watch the video clip
about the publication and download the preview of Volume 1.
The vintage ads presented in this website are not
featured in the Watch Ads books.
ITALIANO
“Patek
Philippe (…) considera questo orologio con calendario PERPETUO uno dei suoi
successi più grandi. (…) Questo orologio da polso di dimensioni normali ha la
straordinaria capacità di indicare con esattezza non solo il giorno, la data e
il mese dell’anno, ma anche di tenere conto dei mesi di 28, 30 e 31 giorni. (…)
Pochi possono indossare questo Patek Philippe … perché ne facciamo pochi!” Il
modello illustrato è la Ref. 2438, che nei primi Anni 50 sostituì la Ref. 1526.
Nel nuovo calendario perpetuo la lancetta dei secondi si trovava al centro,
mentre nel suo predecessore era a ore 6. Secondo il testo, Patek Philippe “diede
al mondo il primo orologio con corona di carica” nel 1840. Affermazione
inesatta: nel 1840 Adrien Philippe non aveva ancora brevettato la sua
invenzione e, soprattutto, il primo incontro con Norbert de Patek ebbe luogo
alcuni anni più tardi.
Ti
piacciono le pubblicità d'epoca? Visita la pagina su Watch Ads,
l'unica storia illustrata in due volumi della comunicazione e del design
nell'orologeria del Novecento. Vuoi saperne di più? Guarda il video sull'opera e scarica l'anteprima del Volume 1.
Gli annunci pubblicati in questo sito non appaiono nei due volumi Watch Ads.
11.3.25
New releases – Frederique Constant Classic Worldtimer Manufacture
Two new limited editions complete the collection’s
color range with the green of forests. Available in a 42mm stainless steel case
(718 pieces) or an 18K rose gold case (36 pieces), the watch features a world
map dial, a date window, and a green leather strap. Its Manufacture caliber
allows the wearer to read the time zones of 24 reference cities via a 24-hour
disc, complemented by a date hand. All functions are adjusted using a single
crown.
6.3.25
New releases - Cedric Bellon CB01 Small Seconds
This second
collaboration between Ace Jewelers and Cedric Bellon features a case, dial, and
buckle crafted from 100% repurposed grade 5 titanium, sourced from factory
leftovers, which contributes to a sustainability score of 84.44%. The Dubois
Dépraz movement DD10460 is also repurposed, sourced from unused stock rather
than newly manufactured, and delivers a power reserve of 44 hours. The
ton-sur-ton, monochrome look is complemented by Superluminova on the hands and indexes,
ensuring legibility in low light.
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